ĀKHÜA is a multimedia studio based in El Salvador. The naming is a synonym of "brotherhood" in Arabic, alluding to the enormous brotherhood that exists within his team. The challenge was to take the Akhua meaning and team history to reflect it in the brand identity with a modern middle eastern logo style.
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I build an entire universe for the brand using storytelling to give it an original meaning in every part of the communication. The client provided me a motto “Artisans of the unexpected” taking inspiration from the motto and the brand storytelling, I worked on the original shape of a fictional stone that we called “Akhua Diamond” to create the isotype and other graphic assets.